If you’re reading this, I assume you’re either considering investing in a VPN service, or you’re already a customer of one.
Why VPN? You might ask. Well, the short answer is because businesses and government entities are monitoring your internet usage. They’re also trying to engage with you in online marketing activities, so they can identify you as an individual and target ads at you. And in some cases, your internet usage is being monitored or restricted because it is tied to your phone number. This is known as number-based throttling.
While you might not always want to completely mask your identity while online, you might want to consider using a VPN to protect your privacy when you’re shopping, banking, or going about your daily routine. You don’t want your internet usage to be tracked, and you don’t want to be identified by your IP address. A VPN can help with both of those issues by routing your internet traffic through different servers and encrypting it before it leaves your device.
How Are Internet Service Providers (ISPs) Monitoring My Internet Usage?
If you’re on social media, you might have noticed that a lot of companies and brands are trying to get you to interact with them online to increase brand awareness and gain support for their products or services. That’s called internet marketing, and it’s a practice that’s being scrutinized by regulators around the world because of the huge role it plays in digital marketing and how it can be used to influence people.
These days, marketers can get very sophisticated with their internet monitoring and can tell exactly when, where, and how you’re interacting with a brand or company online. That includes tracking your internet usage without your knowledge or permission.
Why Do They Want To Identify Me?
Your internet usage can be used to identify you as an individual, which makes you a target for marketing efforts. That doesn’t mean your identity has to be sold to marketers, it just means that your internet usage can be used to identify you and target ads at you. It’s a common practice called digital fingerprinting. And while it might not seem like it at the time, when you’re receiving promotional material in the mail or seeing ads on social media, you’re being tracked.
Can I Disable This?
If you’re concerned about your privacy, you might want to consider using a VPN to hide your internet usage from prying eyes. But even then, you might want to consider enabling a few exceptions. For example, you might want to allow social media sites to track your internet usage if they’re part of a marketing campaign that you’ve agreed to participate in.
Why Does My Internet Usage Get Tied To My Phone Number?
In a lot of cases, your internet usage is getting tied to your phone number because your phone number is what’s known as a primary identifier. In other words, your phone number is what uniquely identifies you as an individual online. And in some cases, your internet usage is restricted because it’s tied to your phone number. That’s called number-based throttling, and it happens when your phone number is associated with a prepaid account or a non-geographic phone number.
To keep your personal information private, you might want to consider obtaining a secondary identifier, like a UUID (universally unique identifier), instead of using your phone number to identify yourself online. However, this won’t always work, especially if you have to rely on UUIDs to keep your personal information secure. In that case, you might want to consider using a VPN to encrypt your internet traffic.
How Does PureVPN Get Around Throttling?
If you’re wondering how PureVPN is getting around internet throttling, it’s because the service automatically generates multiple IP addresses for your computer or mobile device. When you connect to the internet through PureVPN, your device automatically connects to one of the service’s servers. Once your device is connected, the server determines the location of your device and then routes your internet traffic through different geographical locations and across different servers. In other words, your internet usage and personal information is not tied to a single location or device.
In order to keep your personal information secure while connecting to the internet through PureVPN, the company automatically generates a new temporary IP address for each new connection you make. That way, your personal information is not tied to any one device or location, and any cyber attackers that try to steal your data are thwarted because they won’t be able to follow your activity.
Is This Legal?
The short answer is yes. It is legal for businesses and government entities to monitor your internet usage. However, it is not legal to sell or use that information to target ads or restrict your access to certain content or services. That is entirely up to you to decide. And if you’re worried about your privacy, it might be time to consider encrypting your internet traffic to ensure that no one, not even your ISP, can read your private communications.
When Is Privacy Actually Important?
If you’re reading this, I assume you already know that privacy is becoming a much bigger issue as the internet of things (IoT) grows in popularity and more and more online activities move to the internet. That means that even if you’re not doing anything wrong, you might want to consider protecting your privacy.
For example, if you have a FitBit or comparable device, you might want to consider using it with a VPN while you’re at home. Not only will this lock down your personal information and prevent it from being stolen or used by marketers or other third parties, it will also allow you to use the internet freely and securely while still getting the benefits of a connected device.
And if you’re an online gamer, connecting to the internet through a VPN while gaming can be a real advantage. Not only will it keep your personal information secure and prevent any unwanted tracking or eavesdropping, but it will also allow you to access gaming servers around the world to engage with other players. It’s a real game changer when it comes to playing online games.
So, in summary, if you’re considering investing in a VPN service or if you’re already a customer of one, rest assured that you’re not alone. Many, many people have been in your shoes, and they’ve found a good solution that works for them.