For years, people have been telling me to put more effort into my online persona. They suggested I build a personal brand, grow my Instagram account, and so forth. Finally, I decided to try out some of these tips, and see what would happen. Here’s a brief overview of my journey and how I ultimately grew my online presence, from strength to strength.
Growing My Instagram Account
Instagram is one of the world’s most popular social media platforms. It’s also one of the most effective ways to grow a personal brand. Having an account there ensures you have a steady stream of content to pull in organic likes and follows. More importantly, it shows that you’re actively engaging with your audience, and hopefully inspiring or teaching them along the way.
I decided to try and grow my Instagram account by posting regularly, and tagging relevant accounts and businesses in my posts. That way, when people follow my content, they see a steady stream of engaging stories. This often results in big growth spurts, as people discover my content, and eventually follow or like my entire feed.
Attracting a Niche Audience
In early 2019, my Instagram account had around 15,000 followers. Just two months later, I peaked at nearly 20,000. More than a quarter of my Instagram followers came from outside of my country of origin. The engagement on my page steadily increased as well, with over 500 likes per day, on average, throughout the year.
I found that my account gained popularity with a niche audience. Many of my followers fit within a certain demographic, and have similar interests to mine. So even though my account is heavily skewed toward fashion and style, I have a sizable audience that’s mostly made up of female entrepreneurs.
Broadening My Content
Instagram’s algorithms promote posts that attract and retain more people. So, as my account grew, I needed to continually broaden my content’s appeal, to keep people interested. Luckily, I found a creative way to do just that.
I started a podcast, where I interviewed prominent women in business, politics, and entertainment. In addition to inspiring and educating my audience, this content has helped me build my platform, and gain further traction. With the podcast, I can attract a more general audience, while still appealing to my fashion-forward base.
Using My Instagram Account For Something More Than Instagram
Instagram’s main function is to display your content, and allow people to ‘like’ and comment on it. However, as I’ve grown my account, I’ve discovered that it’s more effective to use my Instagram for something more substantial. For example, I’ve started using it as a place to post my upcoming shows and events. People in my community rely on Instagram to see what’s going on, and I use the platform to disseminate important information.
Even though I have a sizable account, with many followers, I still feel uncomfortable posting important matters to my Instagram. It doesn’t even feel like my place. But online, as you know, anything can become a forum for discussion, and important topics can easily be turned into engaging content.
So, although I prefer Twitter to Instagram, for daily posting, I find that my Instagram page is more effective at drawing people in, and keeping them engaged. And as a business owner, I find that I can gain a lot from this engaged audience.
Creating A Personal Brand
To evolve as an individual, you must first acknowledge that you have a problem. This is something that every single one of us suffers from. We want to be better, do better, and be better than anyone else. This is why I think it’s so crucial to put yourself in the shoes of a customer, and ask yourself questions such as:
- How can I better understand my customers’needs?
- How can I provide the best possible service, to meet those needs?
- How can I grow my business, while maintaining high standards?
- How can I ensure that my employees are motivated, and committed to making a lasting difference?
These questions are just the starting point. From here, you can craft a personal brand that’s specifically tailored to where you are in life, and what you want to achieve. The more you put in it, the more you get out of it. And that’s what counts.